Brand Stories

Inside the New Hardline Helmet with Hannah Bergemann

Inside the New Hardline Helmet with Hannah Bergemann

We worked closely with Pacific Northwest-based Smith athlete Hannah Bergemann to help bring the new, award-winning Hardline downhill helmet to market. Hannah was integral in the creation, execution, and testing...
April 07, 2025
Anton Krupicka Takes on the LA Freeway Trail

Anton Krupicka Takes on the LA Freeway Trail

This summer Anton Krupicka set the record for the LA Freeway Trail unsupported, in a single push, besting the previous FKT (fastest known time) by over 3 hours. He told us about...
December 17, 2024
Give a Shade, Buy a RRP Smith Sunglass and we will donate 1 Smith sunglass to Red Dust Organisation this Cyber Week.

GIVE A SHADE this Cyber Weekend!

Upsetting traditions and growing on the initiative started in 2021, we are partnering with RED DUST for this cyber weekend and donating one SMITH sunglass for every RRP SMITH sunglass sold...
November 19, 2024
What is Base Curve and How can it help you pick sunglasses?

What is Base Curve and How can it help you pick sunglasses?

When it comes to sunglasses, there are a lot of technologies and technological terms that go into describing them and what they’re good for. A lot of them might be...
October 09, 2024
How to Choose Your Ski/Snowboard Helmet

How to Choose Your Ski/Snowboard Helmet

A good helmet is one of the most important things to bring with you for a day on the snow next to your ski or snowboard. A helmet that fits...
May 30, 2024
Your Guide to OTG Goggles

Your Guide to OTG Goggles

For glasses wearers, getting out on the snow requires extra consideration. Some opt for contacts for days on the slopes, but what if you prefer glasses or have a prescription...
May 30, 2024
Bike Helmet Sizing Made Easy

Bike Helmet Sizing Made Easy

How to Measure Yourself for a Bike Helmet There’s nothing better than the freedom that comes with getting out on two wheels. Whether you’re biking on the road, on the trails, or exploring...
April 03, 2024
Your Guide to the Best Polarized Sunglasses for Fishing

Your Guide to the Best Polarized Sunglasses for Fishing

  When you’re watching the water, your eyes are the best tool you have for reading the riffle, seeing below the surface, and anticipating an eat. Polarized sunglasses for fishing...
February 19, 2024
Your Guide to Finding the Best Prescription Sunglasses

Your Guide to Finding the Best Prescription Sunglasses

ChromaPop™ is now available in prescription sunglasses from participating Optical outlets! Made right here in Australia (a first for SMITH), a selected range of our best designs can now be...
November 24, 2023
Elevate Your Game with Cricket Sunglasses Featuring ChromaPop

Elevate Your Game with Cricket Sunglasses Featuring ChromaPop

  Cricket is a sport that demands precision, focus, and quick reflexes. Whether you're a professional cricketer or a casual player, having the right gear can make a significant difference...
November 02, 2023
Do You Need Polarized Lenses?

Do You Need Polarized Lenses?

Polarized sunglasses are designed to reduce glare which can help on long days by the beach with the sun reflecting off of the water, or for situations like fishing where...
May 11, 2023
Payson McElveen | Life is What You Focus On

Payson McElveen | Life is What You Focus On

  As a gravel biker and a podcaster, Payson McElveen knows the importance of staying alert and agile. He uses Smith eyewear to enter the elusive flow state, both on...
August 25, 2022